🔒 Internal use only

What should our new brand be called?

Pick your favorite. Read the short summary for each and vote below.

One vote per person • 12 votes so far

✨

Elyra

Light, energy & elegance

From Greek "Lyra" (harmony) and "Electra" (radiant light). Mythological roots in beauty and electricity.

  • ✓Easy to pronounce in all European languages
  • ✓Combines "el" (electricity) with lyrical elegance
  • ✓Premium, approachable feel — works for consumers and business
  • ✓Strong visual identity potential — light, glow, constellations
🎯

Spot

Direct, honest, spot price

Refers directly to the spot price — the real-time market price for electricity on Nord Pool. Pure transparency.

  • ✓Universally understood — short, memorable, instant recognition
  • ✓Immediate association with transparent pricing
  • ✓Powerful for taglines: "Spot on.", "Spot the difference."
  • ✓Informal, young, direct tone — perfect for digital-first
⚡

KVOLT

Power, voltage, technology

From "kilovolt" (kV) — a unit of electrical voltage. Fuses technical precision with modern, punchy branding.

  • ✓"Volt" is universally understood — instant electricity association
  • ✓Scalable: covers electricity, chargers, solar, smart charge and more
  • ✓Strong tech aesthetic — fits EV and green energy positioning
  • ✓Short, punchy, easy to remember across all languages

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Internal vote — enkel energi — not for public sharing